Developing your online profile is as important to your career as developing as your reputation at work or developing your resume for your career change.
The information you post online may also be more in-depth and broader than the information you put in your resume. On LinkedIn, Google+, Facebook, and Twitter, you will find that you are including information that you might not put on your resume. You might include some of the following information:
- Recommendations
- Endorsements
- Pictures
- Group Memberships
- Companies you follow
- Your clients
- People who have viewed your profile (on LinkedIn)
- Statements of your interests, likes, and perhaps dislikes
- Aspects of your personality
This information provides search engines with keywords that can enable potential clients or hiring companies to find you.
To select the most powerful keywords, go to http://www.google.com/trends. This website ranks keywords words for search frequency.
