The Consumer-Packaged Goods Industry: Is It for You?
Are you just beginning your career? Or perhaps, are you considering switching industries? The Consumer-Packaged goods industry might offer the career you are seeking.
The Consumer-Packaged Goods Industry Defined:
What is the Consumer-Packaged goods industry?
Consumer-Packaged goods companies sell products essential consumers. These products they make are ones that consumers buy a frequent basis. Another term for Consumer-Packaged goods is fast-moving consumer goods. Consumer-Packaged goods companies stand in contrast to the durable goods industry. Durable goods companies make products like cars, computers, and appliances.
Categories in the Consumer-Packaged Goods Industry
- Fresh meat
- Fresh produce
- Frozen foods
- Dairy and deli
- Shelf-stable canned or bottled foods
- Health and beauty aids
- Candy
- Pet Food Products
- Home products: batteries, matches, clothes pins
- Household cleaning products
- Paper products
Some people do not include fresh products as Consumer-Packaged goods companies. However, people with experience in other categories of Consumer-Packaged goods crossover to fresh food products companies.
Consumer-Packaged Goods Points of Distribution.
- Grocery stores
- Convenience stores
- Mass merchants
- Deep discount stores or dollar stores
- Club stores
- Drug stores
- Internet
Fastest growing Sector
The fastest growing sector of the Consumer-Packaged goods company is the natural or organic sector.
Jobs in the Consumer-Packaged Goods Industry
- Category Analysts
- Marketing, Brand, Product Management
- Initiative Specialization to include Innovation and Consumer Insight
- Custom Research
- Team Leader and Account Managers
- Distributor and Broker Managers
- Directors and Executives
- Business Development
- Category Management
- Trade Marketing
- Sales Analysts
- Product Managers
- Sales Planners
- Logistics Analysts and Managers
- Market Research and Analytics
Services and Support Companies for the Consumer-Packaged Goods Industry
- Free-standing Inserts (FSI)
- Instant-Redeemable Coupons (IRC)
- Direct Mail Coupons
- In-store Coupons
- Data and analytics support
- Advertising
- In-Store Marketing Products
- Product Demonstrations
- Shelf Signs or Shelf Talkers
- Floor Signs
- Shopping Cart Signs
- In-Store Radio
Categories in Data Support for Consumer-Packaged Goods Companies
The data industry is a growth industry. You might want to focus on this sector of the Consumer-Packaged goods industry.
- Category Management
- Syndicated Data
- Panel Data
- Custom Research
- Shopper Insights Research
List of Consumer Products Packaged Goods Companies
Top 100 Consumer-Packaged Goods Companies
