Cold calls: do you fear calling people you don’t know? How do successful people open doors to opportunity through a simple phone call?
Cold Calls: How Do You Take the Chill Out of Cold Calls?
Cold calls: do you fear calling people you don’t know? How do successful people open doors to opportunity through a simple phone call?
Here are some tips that will help you with cold calls.
Be Okay with Rejection
One of the things that make cold calling scary for many people is their fear of rejection.
Allow yourself to be okay with people telling you “No.” Be okay with people being rude. Even be okay with people hanging up on you.
None of this rejection is personal. That is, the rejection is not about you. The person who is being rude doesn’t even know you.
Have a Script.
Know what you want to say. Rehearse your script.
Furthermore, develop a level comfort in giving your presentation that you can deviate from your script and return to it with ease.
Be Friendly and Flexible.
When you are making a cold call, you are asking people to give you their time and attention. Be friendly. Thank the buyers for their time. Be flexible to deviate from your script when it stops working for you.
Listen and Allow Questions
Your buyer may be very interested in your offer. However, they may need to ask questions to understand the purpose of your call.
If you can listen and allow questions, you can develop a skill for knowing when you are wasting your time. When buyers have questions, they are giving you their attention. Furthermore, they are giving you two pieces of information. On one hand, your buyer needs more information. However, on the other hand, your buyer may be showing you that your product will never fit the buyer’s needs.
Your Call is a Service to the Buyer.
When you understand that you are giving your buyer information your buyer needs to decide how your product fits their need, your attitude changes. You release the pressure to sell. You assume the of a person there to help the buyer.
Learning more about negotiation as a service will help you become more confident in making cold calls.
It’s Okay for Your Buyer to Raise Objections.
Your product might not fit your buyer needs. Therefore, it is okay for your buyer to object or even say no. You can say “thank you” and move on to the next call.
Allowing your buyer an opportunity to object to your presentation relieves the buyer from the pressure of feeling stuffed.
Furthermore, it takes the pressure for you to insist having to close the sale. You will think more clearly.
Moreover, you will take the chill out of making cold calls.