What is the consumer packaged goods industry? I do get ask that question from time to time. The consumer-packaged goods industry is comprised of those companies that manufacture, advertise, and distribute products that are in a package and readily consumable. Examples of consumer-packaged goods are canned soup, laundry soap, beverages, paper towels, candy, and so forth. The points of distribution for the CPG industry are grocery stores, convenience stores, mass merchants, deep discounts or dollar stores, club stores, and drug stores. The CPG sector is sometimes divided in fresh, frozen, refrigerated, shelf stable foods, health and beauty aids, confection, and more recently and rapidly growing, natural or organic categories.
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